Historically, ethnic carpets were pictorial echoes of the culture or “tribe” that made them. Footprints of their beliefs and the dreams they held to. They were “magic” in what they conjured in the imagination of the ordinary everyday person. Even a poor Persian nomad wandering a barren and hostile desert could carry his imaginary paradise with him in his carpet. By unrolling his carpet he could create an instant oasis and share it with others.

We chose our name because we appeal to different modern “tribes” to share their imagination and inspiration. Our creative carpet is red only. A singular colour of life and passion that you can weave your own pattern onto – and roll out to inspire anyone you choose.