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The
comprehensive step-by-step guide to attracting, engaging,
and retaining the best talent.
An Interactive Masterclass with Peter Sheahan.
Taking employer branding theory into reality.
Introduction
Moving beyond theory into reality
you will leave this workshop with more than a framework
for building an employer brand. You
will be walked through the development of your own organisational
employment brand by a consultant who has worked with
the most powerful companies on the planet.
Peter Sheahan
is Australasia’s leading expert on workforce trends
and generational change and the impact they have on
the way we lead organisations. He has worked extensively
for clients across the public, private, and non-government
sectors.
Becoming an employer of choice
is no longer an option, it’s a necessity. Changing
work environments, crippling skill shortages and an
increasingly discerning workforce have made it vital
that companies build a strong employer brand.
Gone are the days when you simply
placed an ad in your local paper and were bombarded
by quality applicants who would be grateful for such
an opportunity. Today, the quality candidate is more
likely to interview you, as they decide whether you
are the organisation that they want to work for.
Developing an organisational strategy
to attract and retain great staff is now as critical
as the traditional branding and marketing of your organisation.
The employer branding methodology
goes beyond employer value proposition (EVP), recruitment
advertising and employer choice – it is a combination
of the best of these concepts and more. This master
class will provide you with a framework to build an
employer brand that will attract great staff, build
morale and culture with existing staff and enhance your
reputation with clients and key stakeholders.
Who Should
Attend
• Senior
Executives
• Group Managers
• Human Resources
Managers
• Marketing Managers
• Recruitment Specialists
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