Dr. Edward de Bono, the pioneer of the concept of Lateral Thinking and one of the world’s leading experts in creative thinking, is returning to Perth on October 30 for a half day seminar. The challenges faced in this market of accelerating growth can only be met by creative solutions. Traditional thinking is to do with analysis, judgment and argument. In a stable world this was sufficient because it was enough to identify standard situations and apply standard solutions. This is no longer so in a changing world where the standard solutions may not work.

Dr. de Bono has been named one of the 250 people who have most influenced humanity and leading business journals have chosen him as one of the 20 visionaries alive today. He is the author of 68 books translated into 37 languages, has been featured on television and film, and has travelled the world for 30 years addressing a broad range of groups from global corporations to governments; Nobel Prize winners to school teachers; prisoners to songwriters; and many others.

During the seminar you will be stimulated, provoked, challenged and tested. Most importantly of all, by the end of the day you will view your world quite differently.